Today’s Daily What?!is from Santa Monica, California where we spotted this ad from OneWest Bank: Home loans up to $10 million just for you (well, not for most of us). OneWest Bank’s tagline is “One Person at a Time” so we can give them props for sticking to their marketing target. Justa as reference, home loan rates are rising but the average amount of a home loan in 2012 was $235,000.
Michelle is the founder of Untapped New York and the author of The Art Spy (HarperOne, forthcoming) Secret Brooklyn, Secret New York Hidden Bars & Restaurants, and Broadway. michelleyoungwriter.com
